TikTok now has over 200M users in Europe, reaching one in three citizens, as ByteDance grows rapidly despite facing fines and regulatory scrutiny.
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One in Three Europeans Now Uses TikTok, Says Chinese Tech Giant ByteDance
TikTok has officially cemented its place as a social media powerhouse in Europe, with the platform reporting over 200 million monthly users across the continent. That’s one in three Europeans scrolling, liking, and sharing videos every month — a massive leap from 175 million users just a year ago.
Owned by Chinese tech giant ByteDance, TikTok’s global user base now exceeds 1 billion monthly active users, proving its dominance in the short-form video space. However, with rapid growth comes regulatory pressure, and TikTok’s future in both Europe and the U.S. remains under scrutiny.
TikTok’s Explosive Growth Across Europe
TikTok revealed on Friday that its user base in 32 European countries has skyrocketed over the past year, fueled primarily by teenagers and Gen Z audiences who dominate the app.
The company’s success comes despite political tensions, privacy fines, and legal challenges, showing that TikTok’s viral-driven growth model is hard to slow down.
Key highlights of TikTok’s European expansion:
- 200M monthly users in Europe — up from 175M in 2024
- Covers 32 countries across the continent
- Massive popularity among teens and young adults
- Continues to rank as the most downloaded app globally
ByteDance’s Global Ambitions
TikTok’s parent company, ByteDance, has become one of the world’s most valuable tech firms. According to Reuters, ByteDance is preparing an employee share buyback program that values the company at over $330 billion.
This valuation solidifies ByteDance’s position alongside Meta, Google, and Amazon as one of the most influential forces shaping the future of social media.
Regulatory Challenges in Europe
TikTok’s dominance hasn’t come without pushback. In May 2025, the company was hit with a €530 million ($600M) fine by the EU’s lead privacy regulator for allegedly mishandling user data, particularly children’s accounts.
While TikTok has promised better compliance with GDPR rules, European lawmakers continue to monitor the app closely, raising concerns about:
- User data protection
- Algorithm transparency
- Content moderation policies
- The influence of Chinese ownership on European users
Tensions With the United States
TikTok’s parent company ByteDance also faces intense pressure in the U.S., where President Donald Trump has been vocal about national security concerns linked to Chinese-owned apps.
The Trump administration has repeatedly pushed for ByteDance to divest TikTok’s U.S. assets or face potential bans. While Europe remains a massive growth market, global regulatory battles could impact the company’s long-term strategy.
TikTok’s Role in Shaping Global Culture
Despite legal hurdles, TikTok has become more than just an app — it’s now a global cultural force. From viral dances to political activism, TikTok shapes trends, music, fashion, and food culture faster than any other platform.
Restaurants, creators, and brands worldwide are leveraging TikTok’s algorithm-driven discovery system to reach millions instantly. As shown in viral trends like the “supreme croissant” craze in New York, TikTok continues to set the tone for pop culture and online commerce.
What’s Next for TikTok in Europe
Analysts believe TikTok’s European growth will continue accelerating, especially with short-form video consumption skyrocketing among younger audiences. However, experts warn that ByteDance’s regulatory battles could lead to:
- Stricter data-sharing rules
- Increased EU oversight
- New content moderation requirements
With AI-driven recommendations fueling engagement, TikTok’s next move could involve integrating advanced AI tools, deeper e-commerce features, and stronger safety controls.
FAQs
1. How many people use TikTok in Europe now?
TikTok has over 200 million monthly users across 32 European countries, up from 175M last year.
2. Why was TikTok fined in Europe?
TikTok faced a €530M fine from the EU for alleged violations related to children’s data protection and GDPR compliance.
3. Is TikTok facing a U.S. ban?
President Trump has called for ByteDance to sell TikTok’s U.S. operations over national security concerns, but no full ban has been implemented yet.
4. How does TikTok make money?
TikTok generates revenue through advertising, e-commerce, in-app purchases, and sponsorship deals with brands.
5. What’s next for TikTok in Europe?
TikTok plans to invest in compliance, AI tools, and e-commerce to expand its influence while addressing privacy concerns.