Mark Zuckerberg reveals Meta’s next-gen AI-powered Ray-Ban smart glasses with built-in displays, sports features, and AI tools. Learn specs, price & release.
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Mark Zuckerberg Unveils Meta’s New AI-Powered Smart Glasses
Meta’s Vision for Everyday AI
At Meta’s annual Connect 2025 event in Menlo Park, CEO Mark Zuckerberg unveiled the company’s boldest step yet in wearable technology: the Meta Ray-Ban Display smart glasses. Unlike traditional eyewear, these glasses integrate a tiny display inside the lens, allowing users to interact with Meta AI, messages, navigation, and media without constantly checking their phones.
“Glasses are the ideal form factor for personal AI because they let you stay present while accessing powerful tools,” Zuckerberg said during the keynote.
The launch signals Meta’s ambition to make AI and mixed-reality technology mainstream as it competes with Google, Samsung, Snap, and Amazon.
Meta Ray-Ban Display Glasses: Features and Pricing
The Meta Ray-Ban Display is the highlight of this year’s Connect showcase.
- Built-in Display: A small screen in the lens projects visuals like maps, text messages, captions, and video calls.
- Gesture Control: Operates via a neural wristband, enabling subtle hand gestures like a finger tap to play music or accept calls.
- AI Integration: Users can ask questions, translate conversations in real time, and save transcripts in the Meta AI app.
- Multimedia: Capture photos, shoot 3K videos, and even watch Instagram Reels.
- Battery Life: Six hours per charge, with an additional 30 hours in the case.
- Price & Availability: Launches September 30, 2025, starting at $799, available at select Best Buy, Verizon, Ray-Ban, and LensCrafters stores.
Only the wearer can see the display, ensuring privacy while multitasking.
Ray-Ban Meta Gen 2: A Smarter Everyday Pair
Priced at $379, the Ray-Ban Meta Gen 2 keeps the classic design but adds:
- Double Battery Life: Up to 8 hours per charge, plus 48 hours from the case.
- Upgraded Camera: Records sharper 3K video, with slow-motion and hyperlapse modes coming soon.
- Conversation Focus: Amplifies voices during noisy conversations for clearer interaction.
Despite minor demo glitches at Connect, the Gen 2 is designed to appeal to mainstream users who want style and subtle AI assistance.
Meta Oakley Vanguard: Smart Glasses for Sports
Meta also introduced the Oakley Vanguard, priced at $499, targeting athletes and outdoor enthusiasts.
- Sports Integration: Syncs with Strava and Garmin to track workouts and show AI summaries.
- Durability: Water- and dust-resistant, with nine hours of battery life.
- Performance Features: Larger speakers for biking and running, wide-angle 3K camera, and controls accessible while wearing helmets.
Zuckerberg even noted he has used them for surfing, highlighting their rugged design.
Why Meta’s Glasses Could Redefine Wearables
While Google Glass failed to capture consumers a decade ago, Meta is betting that better technology, stylish designs, and deeper AI integration will drive adoption. With sales already tripling year-over-year, Meta and its partner EssilorLuxottica aim to manufacture 10 million pairs annually by 2026.
If successful, Meta’s smart glasses could become as popular as smartphones — shifting how we consume media, navigate the world, and interact with AI.
FAQs
1. How much are Meta’s new smart glasses?
The Meta Ray-Ban Display starts at $799, the Ray-Ban Meta Gen 2 at $379, and the Meta Oakley Vanguard at $499.
2. What makes the Ray-Ban Display different?
They feature a built-in display in the lens, gesture control via a wristband, real-time translation, and AI-powered interactions.
3. When can I buy Meta’s smart glasses?
The Display model launches on September 30, 2025, in select US retail stores.
4. How long does the battery last?
The Display lasts 6 hours per charge (30 with case), Gen 2 lasts 8 hours (48 with case), and Vanguard lasts 9 hours.
5. Who are Meta’s competitors in smart glasses?
Meta faces competition from Google, Samsung, Snap, and Amazon, all working on AR and AI-powered eyewear.
Conclusion
Meta’s unveiling of the AI-powered Ray-Ban smart glasses lineup marks a major step toward a hands-free, AI-driven future. From everyday wear to sports performance, Meta is working to make smart glasses as essential as smartphones. While adoption is still in its early stages, the combination of AI integration, stylish design, and expanding consumer interest could push this technology into the mainstream in the coming years.