Apply for top-paying Marketing Measurement Analyst role at Merkle in India – On‑Site in Pune, Bengaluru, Delhi. Freshers-friendly, strong analytics growth in 2025.
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🔥 High‑Paying Marketing Measurement & Optimization Analyst Role at Merkle – On‑Site in Pune/Bengaluru/New Delhi (2025)
Why Choose Merkle?
Merkle, part of Dentsu, is a global performance marketing agency with 120+ years of data-driven innovation. You’ll join a team that moves beyond traditional marketing—leveraging analytics to maximize ROI through integrated growth solutions.
Job Summary
As a Marketing Measurement & Optimization Analyst, you’ll dive into marketing data to model performance channels, run statistical tests, and build visualization for strategic insights. Ideal for those with strong analytical skills and passion for data-driven decision-making.
Key Responsibilities 🔧
- Analyze marketing data using Media Mix Modelling and Multi‑Touch Attribution
- Perform panel data analysis and QA/data manipulation (joins, aggregation, append)
- Apply Data Science workflow for analytics-driven insights
- Extract marketing metrics and optimize the conversion funnel
- Use R (tidyverse, ggplot2, plotly) or Python (pandas, numpy) + SQL for data processing
- Visualize insights via Tableau / Power BI
- Handle large datasets with accuracy and attention to detail
Who Can Apply? ✅
- Education: Bachelor’s in Statistics, Mathematics, CS, Engineering, or related field
- Experience: 0–2 years in similar analytics roles
- Technical Skills: R or Python, SQL, Tableau/Power BI
- Soft Skills: Strong problem-solving and communication
- Work Model: On‑Site (Pune, Bengaluru, Gurugram, New Delhi)
Work Location & Type 🌍
- Locations: Pune · Bengaluru · Gurugram · New Delhi
- Model: On‑Site, Full‑Time
- Deadline: Apply before June 13, 2025 – just 4 days left!
Salary Insights 💰
- Marketing Analyst in Pune typically earns ₹3–6 LPA base, with totals up to ₹7–10 LPA based on performance.
- Entry-level marketing measurement roles start from ₹2.7 LPA, scaling up to ₹7.5 LPA within 1–2 years .
Expect Performance-Based Pay and strong High-Growth Potential in analytics.
About Dentsu 🏢
Merkle, a Dentsu company, specializes in data-driven, ROI-focused marketing. With global reach and extensive client portfolios, Merkle offers cutting-edge marketing solutions—from attribution models to analytics dashboards—across India and beyond.
Perks & Benefits 🎁
Based on Glassdoor insights from Merkle employees:
- 🏥 Health & life insurance (employee + family)
- 🌴 Paid time off & sick leave (unlimited/manager-approved)
- 🏡 Flexible/Hybrid policies in some offices (merging on-site culture + flexibility)
- 🎓 Certification support and structured learning resources
- 🏢 Office perks: cafeteria, shuttle, wellness programs
📢 How to Apply for Dentsu Recruitment 2025?
To apply for this Off Campus Drive, interested candidates must follow the procedure outlined below:
- Click on “Apply”.
- If you have not registered before, create an account.
- After registration, log in and fill in the application form with all the necessary details.
- Submit all relevant documents, if requested (e.g. resume, mark sheet, ID proof).
- Verify that all the details entered are correct.
- Submit the application form after verification.
If you face any issues while applying. Do let us know in the comment section
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FAQs ❓
Q1: What is the selection process?
→ Typically includes resume screening, technical assessment (R/Python, SQL), and interviews focusing on data modeling and visualization.
Q2: Does this job support remote work?
→ No—it’s an On‑Site role in listed cities as per the job description.
Q3: What skills are preferred?
→ R or Python with data visualization, SQL, and marketing analytics knowledge (MMM, MTA).
Q4: When is the last date to apply?
→ The deadline is June 13, 2025. Apply early—roles are likely urgent hiring.
