Flipkart best Full Time Job Product Manager | 2024 | Bangalore
| Company Name | Flipkart |
| Job Role | Product Manager |
| Job Type | Full time |
| Location | Bangalore, Karnataka, India |
| Qualification | Any Graduate |
| Experience | Freshers And Experienced |
| Batch | 2024 And Before |
| Salary | Up To 6 LPA (Expected) |
I have a certain scenario that I’ll propose to you and then we’re going to talk about how to actually go through that issue. Does that make sense? Awesome. Okay. So in today’s scenario,
I want you to imagine that we’re working at Flipkart and we’re noticing that there’s a decline of about 15 % of cart additions to the additions to the shopping cart in the last three days. Can you help us diagnose the issue?
sort of finding out what the problem is. Just want to understand what do we define as cart additions here so that we are on the same page. Got it. So cart additions are, let’s imagine a user that’s on the Flipkart experience, the Flipkart app. They add an item to their cart. So they may click and an item appears in their shopping cart.
So are we looking at a generic 15 % decline or has it been observed only on the mobile app or the website? We’re noticing it mostly on the mobile app experience. OK. Sure.
So I will just take two minutes to sort of make my framework and think about Flipkart in general. And we’ll then share the framework with you. Awesome. Take your time.
additions that we are measuring. So it’s sort of like a metric, which might be measured using some analytics tool. So have we checked whether this analytics tool was working well over the last three days?
And it does seem like the data coming through is good. Like there’s no issues with logging or analytics that have happened in the last few days. Okay. So now that we have all of that answered, I will just share briefly my outline of the framework that I’m going to follow to arrive at the root cause. So first I will look at the external factors which will involve getting
what competitors have done in the last three days. Has there been any product launch or has there been any new announcement which might have taken away certain customer base or certain product. So which might have taken away certain customer base from Flipkart.
feature of that particular customer segment. Third, we look at the macroeconomic feature, macroeconomic changes. So has there been any news or any seasonality impact or any kind of pattern in the external factors which might impact the overall purchasing behavior?
are the internal changes that we have done. So have we made any updates in the mobile app? Have we made any design changes, et cetera?
Then will be the overall journey of the user on the mobile app, because we are closing it down on the mobile app. So we’ll see all the steps of the user journey, and we’ll see if any particular point before the cart additions has experienced any glitch or bugs. So we’ll basically look at any incidents that have come up.
And if none of this is the reason, then we might look at certain factors which are out of control, but which still might impact the overall purchasing behavior. So does that look good to you? Yeah, that sounds great. Thanks for laying it all out. Sure. So as I mentioned, so the first question is,
in India, especially Flipkart has a couple of e -commerce giants as competition.
And so has there been any new announcement or entry of any competitor or any kind of a product launch or a big billion sale or sorry, big billion sale is for Flipkart. So any sale that has been announced? Yeah, that’s a great question. So we want to see if there’s a competitor.
We have limited knowledge here at Flipkart, so we don’t fully know what the competitors are doing from a cursor.
perspective or looking at social media profiles, things like that. We’re not seeing anything in particular. But it’s not entirely clear. There could be some detailed targeting or some customized campaigns that were not visible to us. I see. OK. So
also, have we observed if this has impacted customers from a certain city or a region?
So is there any impact of location on this particular decline? We’re not seeing an impact of location on the decline. So when we look at the location, we’re seeing a spread across many different places. Okay, great.
Also, has any particular segment been impacted? So let’s say females of age 20 to 30 who were earlier purchasing a lot of cosmetics have suddenly stopped
Yeah, so we can look at some basic factors like gender, age, location. And we’re not seeing a deviation for any of those sort of big demographic categories that we typically look at. OK, thanks for clarifying that. So now we will look at what Flipkart has been doing. So has Flipkart announced any campaign or any other, let’s say,
sort of a subsidiary which might have taken attention away from the mobile app? We definitely launch campaigns all the time. It’s not clear that any one of these campaigns would be taking users away from the mobile app or there’d be any detriment to the mobile app, but we do have campaigns running.
Right, so how I would look at this is considering that we don’t see any pattern in the demographics and the geography, we would first look at the products, if there is any pattern in the kind of products which have seen a decline in cart editions.
And if we can identify that, if there is a pattern or if there is even a pattern among the categories, then we can look at the campaigns which were running for those particular categories and products.
sort of attribute the decline to that. So do you have any information on that? Right. So when we look at the campaign data and things like that, it doesn’t seem like there’s a correlation to a decline in the mobile app experience.
